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Previously, you had to click on someone’s first profile picture to enter the image viewer, then swipe left or right to see their other pictures. Simon is the former editor of Global Dating Insights.Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association.Such a decision highlights the Tinder design team’s confidence in the app’s ability to be recognised – even without its wordmark. Emphasising the importance of user imagery, Tinder now dedicates more space to its users’ personal photographs and allows interested parties to reveal profile information by tapping an icon at the bottom of the screen.In a press release, Tinder says, “The new user experience is not only smarter, it’s better looking.Some might call his e-dating tactics a form of spam and others might even call them false advertising, but Jamieson says he's simply found a playful way to increase his odds on the app, which at its most basic level is a game.Tinder users, on their smartphone touchscreens, swipe right on profiles and photos they like and swipe left if they don't. Jamieson, 29, found some interesting dating insights.What Jamieson learned could be a valuable lesson for content and social media marketers looking to engage with fans—and spark conversations—on new platforms.
Tinder is a dating app designed to help you find attractive people nearby to share common interests with.Tinder has experimented with native ads; last year it ran dating profiles of characters in the Fox show The Mindy Project.Here's how Jamieson made thousands of matches and the real-life results.Jamieson is a social media marketer for a pool supply company and lives in Phoenix.He called his Tinder tests a "win for native advertising," boosting his reach by creating a profile that captured the look and feel of the app.